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Monday, May 04, 2009
Turning The Corner
Yesterday, I signed a deal with the largest independent DVD distributor in the world. My marketing and distribution chores of the past year were lifted off my shoulders with one quick John Hancock. It was something that I had been dreaming about, yet waiting to do, since I started Yoga to Have Fun.
Why I Waited?
I knew that I wanted my DVDs to reach a large audience. My goal has always been to bring yoga to families across the world and into their homes, allowing for increasing communication and support among family members.
Getting the DVDs into large retail stores is certainly one of the best ways to do it.
To sell international rights, I relied on my training in international business, my passion for working with people of various backgrounds, and my working with one of the best film sales agents in LA from whom I got the contacts, learned which trade shows were important to my business, and how to best market the DVDs.
It has been a fun ride. A year ago, I approached Bayview Entertainment to speak about their terms, but it seemed the timing just wasn’t right for them. Then, last week I got a call from them, saying they were looking for products targeting an older generation and I knew this was the right time.
What This Means?
With this signature, my DVDs will now be sold in large retail stores and on websites nationally and internationally. Bayview Entertainment distributes their products at Wal-Mart, Tesco, Kmart and other large retail stores. Under the contract I keep the rights to DVDs sold on my website, but will enjoy the expanded sales distribution to reach homes everywhere.
Where Are We Going?
The contract frees up my time to focus on other parts of my life and business. I can now consider a TV format for either an on-line or standard television channel. Or, there are partnerships to be made with other wonderful leaders in the world of health and wellness for children.
When I ask myself, where are we headed this spring? I'm reassured by one of my favorite bloggers, Aimee Shea, who says, “we need only to go within, support ourselves and continue to work on creating nurturing environments that support us, so that when the change does come that we have been waiting for, we will be grounded, settled and ready for whatever that change looks like (as it always is different from what we expect!)”
I look forward to hearing what awaits you too this spring.
Namaste,
Ingrid
Posted by Ingrid on 05/04 at 03:53 AM
(2) Comments •
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COMMENTS
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Ingrid,
Congratulations on the wonderful news!!! How exciting!
Posted by on 05/05 at 12:28 PM
This is so cool Ingrid!! How exciting! I am so proud of you. Your combination of perseverance, patience and inner Ingrid wisdom are paying off nicely. I am so happy to know that more people will have an opportunity to buy your DVDs and be exposed to the light, joy and fun you bring to the practice of yoga—and life in general. Yipppeee!
xoxo
Tabby
Posted by on 05/05 at 06:35 PM
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